INNOVATION DELIVERY AS A SERVICE (IDAAS)
From Ideas to Execution
What is Innovation Delivery as a Service (IDAAS)?
IDAAS is CBT's comprehensive approach that takes you from initial technology confusion to measurable operational results through our proven three-phase methodology.
Unlike traditional vendors who sell you equipment and walk away, our Digital Sherpa approach guides you through every step:
🔍 Phase 1: Business Consulting & Quickstart Navigate the noise of emerging technologies through structured design-thinking sessions. We listen to your frontline workers and management to identify real business values that need addressing.
🛠️ Phase 2: Value-Added Reselling Procure all necessary hardware, software, and services for pilots through full deployment. One partner, complete solution, long-term support.
⚙️ Phase 3: System Integration Ensure successful adoption and implementation. Your technology assets work together as intended, delivering the ROI identified in Phase 1.
The Result: De-risked innovation that delivers real operational value, not just cool demos.
What is a Quickstart?
A Quickstart is a design-thinking ideation session used to make quick progress around complex needs. By asking questions and using an empathy-driven approach, we develop unique, creative solutions that improve your experience and the experience of your customers.

Learn more about you, your business, your customers, and employees.
Who is the end user? What is their current process and desired outcomes?

Further exploring the concepts surfaced during phase 1 and revealing the “art-of-the-possible” through demonstrations of relevant technologies.

Utilize design thinking and prioritize ideas in terms of the greatest overall impact.

Establish cross-departmental alignment and commitment from line-of-business leadership toward a common goal.

Present final use cases, a clear implementation roadmap, requirements documentation, and action items in order to build, test, and deploy them in the real-world environment.
- Enable cross-departmental collaboration and ideation
- Develop a deep understanding of customer domains, user personas, and use cases
- Pinpoint use cases to drive specific KPI’s and desired outcomes
- Uncover all key hypotheses and related areas of risk
- Develop a crawl/walk/run approach to deliver fast results

Our Key Players
- Systems Engineer
- Account Executive
- Design/Solution Strategist
- Technology Specialist
- Partner Liaison
Your Key Players
- Executive Sponsor
- End User(s) (Champion)
- Operations Representative
- IT Representative
- Prioritized use cases
- Outcome/ROI roadmap
- Project scope & next steps
- System & architectural design/recommendations
- Implementation/training plan
Successful Engagements
CBT's design process helped us identify that our internal team needed to take a step back and gain alignment instead of working off assumptions. By pausing and partnering with CBT, we were able to better define our objectives to ensure the success of the project.
- Jessica Milligan, Manager of Digital Training Programs, Milwaukee Tool



